Having a website requires a lot of hard work and dedication. Once you set your website you probably feel like it is ready to run for a long time. Well, that might be true a few years ago but now not so much. We live in a fast pace world and for a successful website, you need to keep up with what is interesting now. That means optimizing your website to run smoothly and attract new visitors. I know, I know this is not so much fun part but it is necessary. To make it simple for you here are 10 easy ways you can revive your website if you dedicate at least 30 minutes each day.
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10 WAYS TO MAKE YOUR WEBSITE RUN SMOOTHLY
#1 FIND YOUR VOICE
Writing about something that you are not passionate about will take away that spark when creating new content. People tend to think that once you start with something, you need to stick to it. That is definitely not true. As you grow and change, your website should do the same. Even if you have a particular niche, you can still add your own personal touch to it. There might be a fear of losing the audience because of a change in your writing style. But imagine all the new people who will connect with what you have to say now. Finding your voice isn't a one-time thing. It is a long-lasting journey.
#2 CHANGE THEME
One of the most essential things about websites is their visual aspect. We live in a time where videos perform better than written content. It all comes down to what we see. Having the same old theme you had when you first started might not be the wisest idea. I know that changing a website theme can be both expensive and challenging. I assure you that there are some fantastic and budget-friendly sites and tutorials that can help you make your own theme. All you need is time and determination.
#3 REWRITE ABOUT ME PAGE
The "About me" page is usually one of the website parts most of us just neglect. In fact, the "about me" page can have a massive role in your overall branding. When someone goes to your website and likes what they see, they will most likely want to know the person behind it and what they can offer. The "About me" page can be tricky to write, but there are many templates you can find online that will help you.
#4 PUBLISH HIGH-QUALITY CONTENT
After all, it all comes down to publishing high-quality content your readers will benefit from. Some articles are saying that longer posts (1500- 2000 words) work better than shorter ones. The main reason behind that is the fact that if your content is more prolonged, readers will stay longer on your page, which will help your website to get more exposure. When it comes to writing high-quality articles, make sure you don't make many spelling and grammar errors. Something that will definitely help you, Grammarly. If you are not familiar with it, Grammarly is a digital writing tool that enables you to improve your writing by letting you know if you make any mistakes. There is a free and a premium version you can easily add to your website.
#5 FIX BROKEN LINKS
There is a chance that some of the links on your website aren't properly working. Especially if you've been trying to change the design of your website by yourself. The last thing you want is for your new audience to not follow you on other social media or read articles you published months ago. Fixing broken links can seem like a boring thing to do, but it doesn't take a lot of time. Setting broken links will definitely make your website run more efficiently.
#6 ADD PINNABLE IMAGE
I noticed that many websites and blogs don't include pinnable photos in their articles and blog posts. There might be a misunderstanding between adding a pin button to your website and creating images suitable for Pinterest. If you know anything about Pinterest, you probably know that Pinterest likes horizontal and graphically designed images. Those kinds of photos your readers will want to pin for later, and Pinterest will help boost your traffic. Make sure to include at least one pinnable image in your post.
#7 PUT LABELS AND CATEGORIES
Categorizing your post will optimize your blog and make it more user-friendly. It is possible that some people will come for the specific content of yours, and they will want to find it easily. Make at least 3 relevant categories for your website. Placing labels for each of your article and blog posts can help SEO. Keywords are essential if you want to get more eyes on your content. Adding a few relevant labels can significantly help your website to get more exposure.
#8 MAKE A PLAN
To completely revive your website, you need to make a proper plan. Making all the other changes won't help much if you don't start working on your website consistently. Making daily, weekly, and monthly goals will make it so much easier to stay consistent. I recommend scheduling posts for at least a week ahead. Know your schedule and how you manage your time. You need to realize what posting schedule works the best for you and how you can make sure that you stay on top of the game. Posting consistently, even only once a week, is better than not posting at all.
#9 GET SOCIAL
It really is true that when it comes to blogs, it is 20% your content and 80% how much you promote it. Writing high-quality content is crucial, but if you are not using all the social media to get it out there, then it won't matter much as no one will read it. Getting social doesn't only mean always promoting your posts on your social media accounts. It also means replying to comments and engaging with your followers and people who are working in a similar niche as you. Writing a guest post on other websites can increasingly help you get more eyes on your website.
#10 CALL TO ACTION
I noticed that a lot of websites don't include a "call to action" in their articles. If you want engaging readers, you need to start using "call to action." It is as simple as asking the question at the end of your article. "Call to action" if you have freebee to offer or want your readers to subscribe to your newsletter. Use other social media to directly refer to the place you want them to visit. If you don't make a clear "call to action," how will your audience know what you want them to do? Make sure to include "call to action" in your old and new posts as well as on social media.
How do you make sure your website is running smoothly?
What is the hardest thing about running a website for you?
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